The factory floor in NingboChina I 've done many exciting projects for Clipper Motor Yachts Australia such as the Hudson Bay 50 Project however this gig was up there as one of the most exciting I've done for them to date. When I was first approached by Clipper to travel to their shipping yards in China to shoot the boat building process I was thinking about how I would apply treatment to this next project? Probably one of my greatest challenges yet as a director, cinematographer and storyteller.
it's fun to put on a great show in front of my clients, I really thought about the practical side this time round, do I really need to take all that gear? Determining the shot list before I left was a big factor in deciding what goes and what stays. Brett and I had worked on the shot list before we traveled and I would recommend pre-planning the production beforehand is vital, but I also wanted to be flexible for the shoot as well. While I had a headline for the storyline, filling in the details of the story came with inspiration as the shoot and post production progressed.
What I packedBrisbane, Australia. Amazingly I managed to get everything into 3 bags for the journey to China. 2 bags went into the belly of the plane, that was my bag of clothes wrapped up in that bag were tripods, slide along with my PAGC6 battery operated lamp. My Miller Video tripod also went in as a separate bag. On board in the cabin was my lowepro backpack where-by I managed to pack my 2 x 5Dmkii's bodies, 24-105, 16-35, 80-300 lenses and the Zoom H4N with Sony radio mic's.
One thing that struck me about this great Australian company was the personal approach the owner/operator Brett Thurley has with their clients and also service providers. The passionate hands on front and centre approach by Brett and his team from the first enquiry right through to handover and then the yearly regatta's with their clients is a winning formula I believe. I think this is one of the very important keys and what makes this luxury yachting company successful during challenging times over the last few years in this market. Clipper Yachts Australia is one of the survivors and for me it was an honor to provide all the visual marketing over the last decade for them.
Based on the above I felt the treatment for this project was to reflect the personal connection and create the feeling of what you can expect dealing with Brett and his team. That is their passion and dedication not only to luxurious high quality hand crafted boat building craftsmanship and design but the personal and caring approach they have with the customers, listening to every detail and implementing requirements for the most important part in the whole boat building process that is you the potential client.
Production & Travel.
Hotel foyer interviewNingbo, China. What was I going to take with me? I knew I wanted to travel lightly as possible without comprising production values. After recently returning back from the Philippines I learnt that I took a lot of gear that I really didn't use. While leaving Brisbane on the Monday morning arriving China later that evening. Brett and I met for breakfast in the hotel next morning running over the shot list one more time then it was off to the factory to work through the shot list for the entire day. Wednesday morning I shot Brett's interview in the hotel foyer then back to the factory to pick up extra work activity including timelapse sequences etc! Later that evening back to the airport to pick up the return flight arriving back home Thursday, then I was back out doing a twilight real estate photography shoot Friday night :) "What a week, what planet was I on?"
Post Production. Pick up shots in my dining roomBrisbane, Australia.
All in all it took about 4 months to bring the final edit together including Christmas and New years in the middle of post production. I must also thank my wonderful assistant editor Leticia Mora Tena (Such a talent) who really broke the back of the timeline under my direction and brief, then it was just a matter of colour grading and applying the finishing touches to the storyline. One idea I had was to include the drawer or logo designer as the backbone of the storyline that underpinned the whole story. This extra pick up was shot here back in Brisbane on my dining room table.
Clippers OfficeNingbo, China. We were all very thrilled with the end result and for me I felt very proud to be associated with this great company for the last 10 years, in some ways it reflects the pinnacle of my relationship with clipper thus far, I must admit I do share there passion of luxury boats. But the end of the day the audience/potential clients will decide... As the director and storyteller I hope I've shown the personal side of this great company along with visually communicating an overall understanding of the boat building process when you engage Clipper Motor Yachts Australia to build your next luxury hand crafted motor yacht.